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Discovering the Heart of Slow Tourism with Silvia Ombellini
In an age where convenience often trumps environmental concerns, the need for sustainable travel practices is more pressing than ever. The August 2025 issue of Natural Style shines a light on this critical issue by focusing on several pioneers in the realm of sustainable tourism, with a special feature on Silvia Ombellini, the founder of Ecobnb. Through her efforts, she is redefining what it means to travel responsibly, making her a key figure in the slow tourism movement.
Green Travel: Shifting Paradigms
With 458.4 million overnight stays recorded in Italy alone in 2024 and over 89 million international visitors, the question arises: how can we continue to embrace tourism without jeopardizing our planet? The urgency for shifts in our travel habits is evident, and as noted by Ombellini, green travel is not just a luxury anymore—it is a necessity.
The Rise of Ecobnb: A Holistic Approach to Accommodation
Founded a decade ago, Ecobnb has become a beacon for eco-conscious travelers. Ombellini and her co-founders, Simone Riccardi and Carla Soffritti, established a platform featuring over 3,500 eco-friendly accommodations, more than 2,000 of which are located in Italy. All listings on Ecobnb must meet specific criteria, including reliance on 100% renewable energy and the promotion of local and organic food. This not only supports local economies but also builds an eco-friendly infrastructure that travelers can trust.
Three Eco-Friendly Destinations for an Authentic Summer
In her interview with Natural Style, Ombellini suggests three remarkable destinations that embody the slow tourism ethos while steering clear of overcrowding:
Sagna Rotonda (Cuneo, Piedmont): An eco-friendly village set in the breathtaking Maira Valley surrounded by the Cottian Alps.
Glamping Il Sole (Grosseto, Tuscany): Experience a unique stay in yurts in a lush green environment.
Lama di Luna (Andria, Puglia): An organic farm situated among olive groves, offering a farm-to-table experience.
Ombellini encourages travelers to venture to lesser-known locales that not only provide rich experiences but also allow for a deeper connection with nature.
Empowering Women in Sustainable Tourism
Ombellini is part of a broader group of remarkable women shaping the landscape of conscious tourism. Alongside her are Chiara Bau, a mountain ranger, and Laura Montesanti, founder of Sinergy The Retreat Show, all advocating for a movement that is both environmentally focused and socially empowering. The insights offered by these women highlight the importance of collaboration and community in nurturing sustainable habits.
The Future of Travel: Embracing Sustainability
As environmental concerns escalate due to climate change and the global waste crisis, the message is clear: respecting our environment should never go on holiday. With the right resources and commitment to eco-friendly practices, every traveler can contribute positively to the planet’s health. Investing in slow tourism is a step in the right direction toward achieving a sustainable future, both for travelers and for the destinations we cherish.
Embrace Sustainable Travel for a Better Tomorrow
The transition to a responsible travel lifestyle is smoother than it may seem. By choosing eco-friendly accommodations and consciously planning trips to less-crowded areas, travelers are empowering local communities and safeguarding the environment. It’s time to foster a deep appreciation for nature and take conscious action for its preservation. As Ombellini states, “Travel slower, enjoy more.”
For those interested in sustainable travel opportunities, consider exploring Ecobnb’s extensive listings that meet stringent eco-friendly criteria for a guilt-free getaway.
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