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August 01.2025
3 Minutes Read

REDcycle's Suspension of Soft Plastic Collection: What It Means for Sustainability

Translucent plastic sheet flowing in the wind against blue sky.


REDcycle’s Soft Plastic Collection Suspension: A Deeper Look

As Australia observes National Recycling Week, a significant announcement has sent shockwaves through the sustainability community – REDcycle has suspended its soft plastic collection services from Coles and Woolworths stores nationwide. This means that millions of pieces of soft plastic are now destined for landfill, rather than being recycled. The implications of this decision extend beyond just our immediate recycling habits; it raises questions about the entire soft plastic recycling infrastructure in the country.

Understanding REDcycle’s Role in Australia

To grasp the full impact of REDcycle's suspension, we first need to understand what this program has meant for Australians. REDcycle has been a trailblazer in post-consumer soft plastic recycling, boasting over 2,000 drop-off points across Coles and Woolworths supermarkets, collecting an impressive 900 million pieces of soft plastic to date. This program has operated under a model that emphasizes consumer participation in recycling initiatives, and its significance can't be understated.

The Challenges Leading to Suspension

The decision to suspend operations wasn’t made in isolation; rather, it stemmed from a series of misfortunes and systemic issues. Following a staggering 350% increase in demand for soft plastics recycling since 2019, REDcycle faced mounting pressure. A fire at Close the Loop’s production facility in June 2022 destroyed a crucial production line, which, before the incident, turned hundreds of tonnes of soft plastic into vital products like additives for asphalt. Compounding this, deals with buyers such as Plastic Forests and Replas fell through, leading to an oversupply of soft plastics with no immediate market for their recycled products.

Why This Situation Isn't Just REDcycle's Responsibility

It’s easy to blame REDcycle for this suspension. After all, they are the face of soft plastic recycling in Australia. However, this reflects much larger systemic issues within the recycling industry. The harsh reality is that recycling isn’t a perfect solution; it's an imperfect process filled with multiple stakeholders and dependent on various factors that are out of one company's control. For most consumers, recycling represents a magical solution to waste, yet the reality is it requires the involvement of many parties working in unison.

Future Implications and Opportunities for Change

The suspension of REDcycle presents a unique moment for reflection and potential transformation in how Australia approaches soft plastic recycling. With only an estimated 13% of soft plastic currently recycled, the broader question should be how to create a sustainable infrastructure that can handle increasing volumes of plastic. Could this suspension spark innovative methods for waste reduction? Could it prompt industries to explore more sustainable alternatives, such as compostable packaging or other materials that could lessen our carbon footprint?

Exploring Sustainable Alternatives

This situation might be an opportunity for businesses and consumers alike to pivot toward more sustainable practices. With a renewed focus on energy efficiency and reducing resource consumption, stakeholders in the hospitality industry and eco-tourism can embrace sustainable food service strategies that minimize dependence on single-use plastics. The transition could propel innovative ideas such as tree planting initiatives, forest restoration, or even wetland restoration efforts – empowering communities to lead the charge for a cleaner and healthier planet.

The Emotional Toll

As travelers and eco-conscious consumers, there’s an emotional weight that comes with this news. Many individuals invest time and effort into sustainable practices, feeling disheartened by this setback. However, it's significant to remember that every crisis presents a chance for growth. It’s a moment to engage in dialogue on better waste management, envisioning a future where alternatives flourish alongside a more resilient recycling system.

While the suspension of REDcycle's soft plastic collection is frustrating, it is not a defeat. It’s a call to action for innovation, collaboration, and reinvention. As both consumers and industry leaders, we can influence change—encouraging policies that foster sustainable solutions and supporting the drive toward broader systemic improvements. Together, we have the power to champion a more sustainable future.


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