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January 28.2026
3 Minutes Read

How GoodSAM Foods is Transforming Sustainable Agriculture for Smallholder Farmers

Modern smallholder farm showcasing regenerative farming and sustainable food sourcing.


The Potential of Smallholder Farmers

In a world increasingly grappling with climate change, food security is more critical than ever, making the role of smallholder farmers paramount. These farmers represent a significant portion of the global food supply, especially in developing countries, with many managing farms that yield not just food for their families but also contribute to local economies. Heather Terry of GoodSAM Foods knows this reality well and emphasizes the need to build genuine relationships with these farmers. By doing so, we can create a thriving ecosystem that recognizes their value beyond mere economic transactions.

GoodSAM Foods: A Revolutionary Approach to Agriculture

Heather Terry’s journey as the founder of GoodSAM Foods illustrates a blueprint for a more sustainable future. The company sources 90% of its ingredients directly from smallholder farms in Latin America and Africa, fostering a model that removes middlemen and reinvests profits back into farming communities. This radically different approach contrasts with conventional agricultural business practices, which often exploit these farmers. By prioritizing relationships, GoodSAM Foods ensures that every dollar spent contributes to the livelihoods of farmers and their families.

The Power of Regenerative Agriculture

Regenerative agriculture is not just a buzzword but a necessary evolution in the way we farm. Smallholders like Laureano, who have adopted regenerative practices, find that they can triple their yields and significantly enrich their soil. This approach not only sustains their families but also contributes positively to the environment by sequestering carbon and improving biodiversity. For smallholder farmers, utilizing regenerative techniques is a path to greater independence and sustainability, affecting local and global scales.

Facing Financial Barriers

Despite the strong arguments for investing in smallholder farming, financial barriers remain. Conventional investors often overlook regenerative agricultural models, favoring traditional consumer packaged goods strategies that may not prioritize ecological health or farmer support. Heather Terry’s experience in raising $9 million in funding for her venture underscores the need for a shift in investor mentality towards understanding the long-term benefits of sustainable food systems.

Impact on Hospitality Businesses

For boutique hospitality professionals, aligning business practices with sustainable food sourcing can attract a new clientele dedicated to eco-friendly choices. By incorporating products from companies like GoodSAM Foods, hotels, and restaurants can make tangible contributions to the empowerment of smallholder farmers. This, in turn, will enhance the guest experience by offering ethically sourced, high-quality meals that reflect a commitment to sustainability.

Encouraging Practical Sustainability

As emerging entrepreneurs in the hospitality sector seek ways to enhance their sustainability credentials, practical steps can be taken from composting to energy-efficient practices. By understanding the underlying principles of regenerative agriculture, these entrepreneurs not only contribute to the well-being of the planet but also build a foundation for their businesses that values ecological integrity. For example, implementing zero-waste practices within their establishments can align with the values exemplified by GoodSAM Foods.

Conclusion: Voting with Your Fork

Ultimately, each purchase made at a local grocery store or restaurant sends a message—a vote, as Terry puts it. Consumers and small business owners alike can drive change by choosing to support companies that prioritize regenerative practices, thereby influencing a more equitable and sustainable food system. The journey does not have to be overwhelming; every incremental step taken towards sustainability can have a profound impact on our environment and society.


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